The story of the mark

Most logos are decoration. Ours is a diagram.

Read it

The anatomy

Two arms. One spark.

The gold arm — the faculty

Decades of research, judgment and hard-won instinct. Gold, because it is the precious thing: the human line, the reason any of this is worth building. It strikes first — the mark always begins with the teacher.

The gradient arm — the twin

Cyan flowing into violet: the AI line, the extension of the teacher’s reach. It crosses the gold arm — never replaces it. Alone it is capability. Crossed with the faculty, it becomes presence.

The spark — the learner

Where the two lines meet, something ignites that neither could produce alone: a learner, fully attended. The spark is the moment at the post-session dinner — designed, now, for everyone.

The slats are the conversation itself — turn by turn,
question and answer, teacher and learner,
two voices building one understanding.
And when we write our promise — Attention, multiplied. —
look at the comma. The pause where one line meets another.
The comma is the spark.
We call the mark the Spark —
because the arms are how it is drawn,
and the ignition is what it means.

Two arms. One spark.

The finest minds in the world.
Fully present. For every learner.